PageOnDemand.com will attend the 2010 edition of the international e-commerce / catalogue sales gathering in Lille, to be held October 19th through 21st.

• A one-of-a-kind collaborative platform specially designed to coordinate European teamwork

This contract pertains to implementation of the PageOnDemand.com platform for the purpose of collectively producing the Carrefour Group’s entire range of catalogues. Available via a simple Web interface, PageOnDemand.com is a shared tool and service that standardizes business processes and yields a rapid catalogue layout, in all languages and on all supporting media.

The contract stakeholders (including Carrefour’s marketing teams, their ad agency and prepress partners, photographers, translators and printers) can all access the current draft version of the catalogue as well as the latest round of modifications.
As a result, the interruptions and delays in work schedules are eliminated, as data are exchanged more securely and the various customizations and transformations proceed much more quickly.
Introducing PageOnDemand.com at the European scale will enable Carrefour to share best practices and substantially improve the profitability of its marketing operations, while reducing the production schedules and costs of its catalogues.

“We are genuinely persuaded that non-media forms of communication remain a key investment, with an eye to increasing in-store traffic and retail sales. This contract with the Carrefour Group marks an important milestone in our company’s development. The experience with a Europe-wide scope places us in a position to incorporate the most optimal uses of retailing, in addition to accelerating our efforts to marry the printed catalogue with an array of Web and mobile supports, wherein lies one of PageOnDemand.com’s founding concepts.”
— Stéphane CLARET, Managing Director of PageOnDemand.com

• A collaborative venture initiated in 2009 with Carrefour Market

Carrefour’s preference for PageOnDemand.com goes hand in hand with the Group’s strategic plan entitled “Carrefour takes the lead” covering the period 2009-2012, with the assigned goal of lowering costs and sharing operational functions across the countries composing the “G4″ market segment.
The company’s platform has been extensively evaluated and tested; it has enjoyed operational status in a production context for two years, focusing on the brand Carrefour Market and its 1,000-store network.
Catalogue production schedules have been successfully scaled back by 20 days, which allows for greater buyer flexibility and higher catalogue output with the same staff resources available to advertising managers.
The PageOnDemand.com solution will be operational for all Group retail brands and in all “G4″ countries by 2011. The implementation stages dedicated to the platform and its range of services are already underway at Carrefour Belgium and Carrefour Italy.

• PageOnDemand.com to attend the 2010 international catalogue sales and e-commerce trade show

PageOnDemand.com will be present at this year’s international catalogue sales and e-commerce event, to be held in Lille October 19th and 20th, 2010.
The top spot for professionals working in multichannel media, the show proposes a survey of the expert skills, techniques and innovations that are shaping this e-commerce sector.

PageOnDemand.com’s stand number: G22
Planning your visit:
The 2010 e-commerce / catalogue sales trade show at Lille’s Grand Palais convention center:
1, boulevard Cités Unies – 59777 LILLE

Opening hours:
9:15-6:30 (October 19)
9:15-7:00 (October 20)
9:15-5:00 (October 21)

Download the entire press release in PDF format

Buoyed by solid growth in the e-commerce market, this show enjoyed tremendous success thanks to the participation of 450 exhibitors and more than 27,500 visitors making their way through the stands filling Hall 7.3 (vs. 25,000 at last year’s event).

Within just a few years, the e-Commerce show in Paris has become Europe’s leading destination for Web aficionados.
For the 2010 event, PageOnDemand.com was among the increasing number of exhibitors presenting their lines of products and services and cementing new partnerships. You’ve demonstrated a real interest in e-catalogues; our PageEX product is already well poised for tomorrow’s market!

We would also like to thank all visitors and professionals who came out to meet us at our stand: let’s announce our upcoming gathering at the e-Commerce mail order show scheduled in Lille on October 19th through 21st, 2010.

Advertising brochures will not be disappearing from our mailboxes anytime soon… The French firm PageOnDemand has developed a collaborative Web platform to speed up the catalogue and brochure design process. The market for such a service is huge given that 5,000 companies in France are currently producing catalogues. As an added advantage, this tool is multichannel: paper catalogues can be easily converted into a Web version and even formatted for smartphones and iPads.

PageOnDemand was founded in 2006 around technologies that at the time were still emerging; “cloud” (or remote) computing was taking shape, alongside its on-demand software counterpart known as SaaS (for Software as a Service). “We took a gamble on SaaS, a solution that eliminates a number of constraints, beginning with catalogue production costs”, points out Stéphane Claret, PageOnDemand’s CEO. Accessible via the Internet from a browser, the application becomes operational very quickly since no special workstation installation is required. Advertisers can access a platform that allows tracking progress during catalogue formatting, in addition to a complete library of templates for simplifying catalogue layout. This resource is enhanced by a conversion tool that automatically generates desktop publishing files ready for use by graphic artists, assigned to complete the format before final submission to the printer. “Simplifying and streamlining production phases are the chief objectives sought by advertisers, who through our system are able to directly control tasks they often had to delegate to creative media agencies”, insists Stéphane. Here’s another convincing argument in favor of adopting this service: professional users pay for just their consumption, as only the number of pages produced are invoiced.

• A client list that includes Carrefour

The company’s staff size is currently 20 and its revenue is expected to reach €1.3 million this year. The PageOnDemand platform has already produced some 4,000 catalogues (for companies like the retailer Boulanger, Belambra resorts and Carrefour). For two years now, the 1,000 stores in the Carrefour Market chain have designed their promotional materials using this tool. “Advertising managers can modify prices or photographs until the very last minute. Each change is automatically relayed to all versions of the catalogue. What’s more, stores in the various regions can customize their sales ads”, notes Mr. Claret. A broader dissemination effort encompassing all Carrefour stores throughout Europe has also been launched.

Source: La Tribune, issue 4565, Tuesday September 28, 2010 by Laurent Pericone

➢    Key challenges in the retailing and mail order sector

Today, when having to deal with increasingly demanding and temperamental clients, multichannel distribution stands out as a surefire strategic approach for companies.
Multiplying the distribution channels in play allows companies to tinker with the specificities of each channel: the complete product line presented in a printed catalogue, ease of access to information at any time via Internet or a cell phone, direct contact with the product plus seller’s advice inside a store, etc.
The consumer needs to feel special and wants to be kept informed by a retailer that a given product or service is now on the market, that its price has dropped or that a sale is being held: all should be configured to accompany the consumer in his quest for information.

By enhancing the modes of contact with the customer, multichannel distribution constitutes a real springboard for growth that companies must now incorporate into their sales and marketing strategies.

A multichannel approach means more than adapting a message to a particular means of transmission. This approach entails differentiating the message depending on the recipient’s profile and thus knowing how to manage content produced in all its facets: type of target, language, product segmentation, type of sales promotion, etc.

PageOnDemand.com proposes a bold and innovative concept that allows companies to confront these complex issues while limiting the constraints encountered.
The goal consists of streamlining the paper catalogue production in a way that reduces costs and offers companies the opportunity to deploy their content on the Web as well as all mobile devices with minimal additional investment.

➢    Innovative and competitive multichannel solutions

• PAGE-ON-DEMAND

The response provided by PageOnDemand.com is the PAGE-ON-DEMAND collaborative platform.

This Web 2.0 platform is intended for advertisers, catalogue designers, prepress agencies and the like, regardless of catalogue size (from small posters to catalogues containing thousands of pages) and type (promotional, technical, travel, industrial, flyers, guides, brochures, etc.).

All actors involved in catalogue production use PAGE-ON-DEMAND: product retail managers, marketing firms, catalogue managers, designers, editors, layout artists, printers, translators, Webmasters, etc.

PAGE-ON-DEMAND runs in SaaS mode: accessible via the Internet using a browser, the platform is immediately operational without requiring any upfront investment or installation. No technical competence is needed either; this zero-investment opportunity allows standardizing professional processes and rapidly disseminating catalogues in all languages and on all types of media.
Content exchange is fully secure and the resultant gain in profitability from marketing operations is ensured through shorter schedules and lower costs for catalogue production.

This model is indeed unique: professionals only pay for actual use and are billed a fixed price per catalogue page produced. The platform has been adopted by some leading retailers like the Carrefour Group, Socoda, Orange, Codes Rousseau and Belambra, as well as by many advertising agencies including Euro RSCG 360, Mundocom and Sell Marketing.

Within a span of barely 4 years, PAGE-ON-DEMAND has won over more than 2,000 users and has contributed to the creation of 3,600 catalogues via its PAGE-ON-DEMAND platform.

• PageEX™

Since the multichannel formula has become part and parcel of the sales and marketing strategy adopted by advertisers, PageOnDemand.com launched PageEX to ensure that e-catalogues (i.e. a Web version of the printed catalogue) are more than the paper catalogue posted online.

Enhanced by a multitude of functionalities, relative to searches, browsing and a “shopping list” (or cart), the PageEX e-catalogue works as a standalone micro-site, which cannot be distinguished from traditional online retailing sites.

More intuitively laid out than a regular e-commerce site, given that the standard codes of the paper catalogue have been incorporated, the PageEX e-catalogue makes it possible to reach a wider audience and build a clientele among those relative inexperienced in online shopping.
Since promotional items and offers can be highlighted in a PageEX e-catalogue, the Web user is able to browse the various e-catalogues of a given advertiser, searching by keyword or cross-category selection (price, article).

By clicking on the product image, the Web user is directly routed to the page or pages of interest.
Close-up images, notes, access to product fact sheets, order forms and two-way links with the e-commerce site… all the tools are now available to provide a maximum amount of information to the Web user and accompany the purchase decision.

• A promising outlook for m-commerce

In June 2010, PageOnDemand.com launched a PageEX application for both iPhone and iPad.
This PageEX advance allows industrializing the step of e-catalogue implementation onto new mobile devices.
The process involved is also fully automated and requires no technical intervention whatsoever. The applications on iPhone and iPad feature the same functionalities as Website use.

➢   SaaS mode for greater speed, availability and security

The SaaS mode is a novel concept that has revolutionized the use of software. It has gained popularity in the corporate world as an attractive and highly efficient alternative to internal applications.

This mode stands out for its availability; it can be up and running within a few days, enabling companies to quickly access an operational solution.
Furthermore, by requiring absolutely no in-house resources or technical competence, SaaS makes it possible for project colleagues to perform their functions without delay independently of computer services staff. Information is immediately available to all actors, and every level of the company has a complete and accurate picture of activity progress in real time.

The PAGE-ON-DEMAND platform posts an availability rate of 99.97%. This kind of service is very difficult to reach for a company’s internal operations, and moreover a rate like this very often necessitates significant additional costs.

PAGE-ON-DEMAND also offers very fast turnaround thanks to an operational customer service, which is not always included with in-house applications.

Download the entire press release in PDF format

Founded 15 years ago, Avanci was PageOnDemand.com’s first partner agency. When seeking innovative professional solutions for her clients, Brigitte very quickly decided on a multichannel platform that was both collaborative and ready-to-use at all times.

The added advantage?

It’s the economic model, which is unique in that professionals only pay for their actual consumption and the price charged is set per catalogue page produced.

Photo illustration…

This 7th E-commerce show will be held at the Parc des Expositions Center located at Paris’ Porte de Versailles from September 21st to 23rd. For the second year in a row, PageOnDemand.com is participating in this high-profile adventure.
At its stand, PageOnDemand.com will introduce you to its latest multichannel innovations for reaching your clients wherever they may be: An event not to be missed!

Plan your visit:
Venue:
Pavilion 7.3 – Parc des Expositions (Paris Convention Center) Porte de Versailles, Paris

Schedule:
8:30 to 6:30 on Tuesday, September 21, 2010
8:30 to 6:30 on Wednesday, September 22, 2010
8:30 to 6:00 on Thursday, September 23, 2010

Sign up now and we’ll look forward to meeting you at this major event (stand i5) to demonstrate our latest innovation: a 100% multichannel feature that’s sure to amaze you!

A niche solution that’s impressive, simple and efficient: PageOnDemand.com proposes a one-of-a-kind and competitive service for producing and presenting printed catalogues on the Internet as well as on all types of mobile devices. PageOnDemand.com is able to inject a winning approach to companies’ sales and marketing strategies; its role has become pivotal to the field of multichannel solutions, which you’re now being invited to discover!

Stéphane CLARET, Managing Director,
and
Stéphane VILLE, Director of Sales & Marketing,

are pleased to invite you to a press luncheon
on Thursday, September 16 at 12:30 pm
at the Chiberta Restaurant – 3, rue Arsène Houssaye – 75008 Paris -
Metro stop: Charles De Gaulle-Etoile (Lines 1, 2 and 6).

A restaurant created by the renowned, award-winning chef Guy SAVOY, Chiberta proposes traditional French cuisine delicately prepared by chef Stéphane LARUELLE.

During this lunch event, PageOnDemand.com will host a discussion on the keys to succeeding in retailing, and on the benefits to clients provided by the SaaS (Software As A Service) operating mode. The session will include presentation of an actual business case. Moreover, you’ll discover how the e-catalogue has become inseparable from an e-commerce site and you’ll learn about opportunities now available through m-commerce.

Download your invitation now and return your reply card by September 10, 2010.

For those unable to attend, be sure to follow proceedings live on our Twitter page.

Easy to use, the PageOnDemand.com platform makes it possible to become operational in just 5 days.
As a means of strengthening the profession, graphic designers like Cyril can devote more of their time to formatting without worrying about corrections introduced by the author. The assurance is given of high efficiency with maximum time savings.

PageOnDemand.com proposes a way to simplify and automate the process that allows you to finish a catalogue quickly.

The secret to such savings? It’s the template!

A visual tour of a tried-and-tested winning method…

Look for this video on Youtube and Dailymotion

During this Internet age, multichannel retailing, i.e. the association of catalogue, Web, phone and the actual stores, has become an engine for growth; it enhances the possibilities for establishing client contact. The paper version of catalogues thus plays a more strategic role than ever before for online retailers.
This support service enjoys widespread popularity among consumers, who admit to making use of it as a complement to the other available channels. For the past ten years or so, the majority of large online retailers have been presenting their catalogues on their sites, yet these companies are still printing as many paper brochures and materials as in the past.
Tomorrow’s real challenge lies within the companies themselves, in their ability to recognize that the synergy derived among the various channels will serve to raise overall customer value. This recognition underscores the importance of building a bona fide multichannel strategy centered around customer value and segmented product lines that take consumer differences into account.

It has been noted that an increasing number of consumers now prefer consulting an e-catalogue rather than a traditional e-commerce Website, since they can now access the same level of detail, with the same contextual depth and ease of navigation that they are accustomed to in the printed versions.
Customer-oriented multichannel strategies, while presenting a number of key challenges, still remain the key to long-term prosperity.

Online 2010 will provide the occasion to assemble all online communication actors: experts in e-mailing, mobile marketing, online video, SEM, SEO, e-commerce development, affiliation, loyalty-building, and mobile commerce.

Wednesday, June 9th, at 3 pm, you are invited to attend the roundtable entitled: “New e-commerce trends in a multichannel setting“, with the participation of, among others, Stéphane Claret, PageOnDemand.com’s Managing Director.

Plan your visit:
Venue:
Porte de Versailles, Hall 5.1

Schedule:
9:30 to 6:30 on Wednesday, June 9, 2010
9:30 to 6:30 on Thursday, June 10, 2010

Sign up now and come meet us to discover our latest product, which is sure to revolutionize the way you produce catalogues: a truly comprehensive multichannel approach!

As beneficial to advertisers as to ad agencies or prepress agencies, the PageOnDemand.com platform streamlines the interfacing of two parties in their search to collaborate. Here is a winning form of synergy that relies upon both reactivity and efficiency.

PageOnDemand.com makes it possible for agencies to quickly respond to new client demands or constraints. This tool offers the potential for continual progress and is permanently upgrading its functionalities. As an added feature, it enables lowering production costs and raising productivity through introducing a new and efficient work organization. For a pictorial depiction…

Look for this video on Youtube and Dailymotion